Are Your Clients Happy?

 

Are your clients happy?

We all like to think we are the biggest and brightest stars in the wealth management universe, but, truth is, there is a lot of competition out there. Much focus is given to adding new clients, however, it is equally important to keep those hard won accounts. So, how happy are your clients? It is a hard metric to measure with most clients either too afraid or too kind to give true opinions, especially when directly asked by you. According to a 2014 Morningstar study, 55% of investors that were studied considered firing their advisor. If that statistic didn’t wake you up, it should! So how do you retain your practice’s most prized possessions? Here are a few tips from a Spectrum Group Study, which surveyed over 1,500 affluent households. (more…)

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